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Products and Tools this week

This Week CHICAGO: Effective January 1, 2008, Joe Bernardo will assume the role of CEO and president of Cision North America . WEST CHICAGO, IL: Aspen Marketing Services has acquired the operating assets of Newgen Results Corp., a provider of integrated, multi-channel CRM solutions for auto ...

Excellent client service essential to firms' success

-service training and a client relationship management (CRM) course. For each account, one exec is charged to oversee the agency-client relationship; the largest accounts merit a dedicated CRM manager, and a global ... - or the firm s - best interest Avoid a one-size-fits-all approach: CRM should be customized, creative ...

Regional Roundtable: New York

that our interactive, which is also CRM, direct response, and CBI, has the lion’s share of new business ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.