Excellent client service essential to firms' success
30 Aug 2007 | by Tonya Garcia
-service training and a client relationship management (CRM) course. For each account, one exec is charged to oversee the agency-client relationship; the largest accounts merit a dedicated CRM manager, and a global ... - or the firm s - best interest Avoid a one-size-fits-all approach: CRM should be customized, creative ...



