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Excellent client service essential to firms' success

-service training and a client relationship management (CRM) course. For each account, one exec is charged to oversee the agency-client relationship; the largest accounts merit a dedicated CRM manager, and a global ... - or the firm s - best interest Avoid a one-size-fits-all approach: CRM should be customized, creative ...

Client-tracking techniques moving from CRM to CMR

New customer relationship management (CRM) technology is making it possible for PR pros to gain insight into the identity of their most enthusiastic customers. JuicemetrIQs, a Web-based CRM system ... communications that benefit the customer on a superior and personal level, writes Enrico in an e-mail. CRM 2 ...

Upstream finds its '1to1' calling

relationship management (CRM). What made the 1to1 editor s blog such a good hit, and how did you pitch the editor there? Markle: 1to1 is one of the premier titles aimed at call center and CRM managers ... this posting went a long way toward positioning Upstream Works as an innovator in an important CRM topic ...

Unexpected partnerships drive Whirlpool

of marketing, Whirlpool brand Tom Hassett, director of advertising/POS Joyce Karel, director of CRM Daniel ...

Regional Roundtable: New York

that our interactive, which is also CRM, direct response, and CBI, has the lion’s share of new business ...

2005 Global Report: Global vision, local action

managed across regions? Do you have client relations managers (CRM) running these pieces of business ... . We do have CRM for our largest clients, although not always they are based with the client. Most clients in Latin America are not large enough as to have a CRM assigned by account. We, however, have ...

Tech industry experiences revival

and not exactly CRM [customer relationship management], then you could fall between the cracks, and that didn ...

 

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