Thomson targets gains with early £5m ad campaign
18 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
is supported by cinema, outdoor, online and press activity, running until May next year. Direct marketing, CRM ...
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Dixons 'Return Of The Jedi' by M&C Saatchi
04 Nov 2011
The 40-second ad will be supported by online advertising, as well as point-of-sale, social media, CRM and PR activity, and follows last year s campaign that featured the Star Wars favourites C-3PO and R2-D2 browsing a Megastore. ...
Appointment to view: A look back at Disney trailers
22 Sep 2011 | by Sarah Johnson
It is understood that Disney is looking for ways to help use digital marketing, CRM and SEO activity to enhance the long-term popularity of its films, boosting DVD sales and prolonging the momentum of its box office releases beyond the opening weekend. Take a look at some of its past trailers ...
Bookatable.com rolls out first TV campaign
10 Jun 2011 | by Sarah Shearman
for the campaign. To date, Bookatable s marketing has relied on CRM, paid search, social media and SEO ...
TMW delivers Nissan after-care CRM drive
14 Apr 2011 | by Ed Owen
TMW has launched a CRM drive for Nissan,'You + Nissan Care', across direct mail and email..., contains unique messages to owners and directs drivers to the Care website. Yasmin Al Jeboury, CRM ... for its CRM programme , with TMW leading the creative. ...
Mazda unveils first brand-led marketing campaign
07 Mar 2011 | by Alex Brownsell
was created by WPP's Team Mazda Europe, including website development by Syzygy, CRM by Wunderman, and media ...
Evolution of Marketing
28 Feb 2011 | by Joe Davis, CEO
-of-sale and CRM systems, and includes our marketing automation solutions for advertising, personalisation ...
PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
play a role. How does LG use digital in its CRM strategy? You have to look at the customer value ...
Very.co.uk bids to interest young mothers
05 Oct 2010 | by Daniel Farey-Jones
Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...
Eurostar targets business travellers with ad push
01 Sep 2010 | by Alex Brownsell
The TV, outdoor, digital and CRM push, created by Fallon, coincides with the launch of its new Standard Premier class. Featuring the tagline "Let your mind explore" which mimics the "Exploring is beautiful" strapline used in Eurostar s recent consumer-focused campaign the activity seeks to reinforce ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
