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. She claims demand for interims is soaring in the areas of direct marketing, CRM and ecommerce ...
Their departure comes just 16 months after their former agency, Chemistry, was acquired by Publicis Groupe and merged with its CRM specialist, Publicis Dialog, to create the new shop. Charlton and Garton do not have other jobs to go to and are expected to pursue other interests. The new management ...
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network ...
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets
acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...
The agencies won the business after a competitive pitch overseen by Johnston's chief executive, Ashley Highfield. Elvis will handle regional activity that will incorporate outdoor, digital, press, CRM and e-mail channels. UM will be responsible for all media. Johnston, which previously worked ...
Professionel. Last December, L Or al launched its debut CRM programme in an effort to forge stronger ...
The Department of Health has appointed DraftFCB London to handle a direct marketing and CRM brief
The supermarket giant has sent out an RFI to agencies interested in pitching for the business, in a process being handled directly by the client. Asda s recent CRM campaigns have revolved around voucher giveaways. The supermarket made its first move towards loyalty-driven marketing with the launch ...
The agency won the account after a review that began in October last year and was overseen by the Haystack Group. LighterLife, which spent nearly 3 million on advertising last year, previously worked with Cheethambell JWT on its creative account. The brief includes digital and CRM activity for LighterLife ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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