School Reports 2012: Proximity London
02 Apr 2012 | by Staff
-performing CRM programme to date. Despite spending most of the year bedding in Lloyds, the agency also picked ...
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School Reports 2012: TBWA\London
02 Apr 2012 | by Staff
of brands (Campo Viejo and Azpilicueta) from its existing client Pernod Ricard, as well as the European CRM ...
It's not all doom and gloom for adland's Big Five
29 Mar 2012
slower growth at what Omnicom calls its diversified agency services (embracing PR, design, CRM, direct ... come from the IAN division, comprising advertising, media buying, CRM and direct marketing, while ...
Top 100 creative agencies 2012
26 Mar 2012 | by Bob Willott
offer, such as digital, PR, CRM and direct marketing. So while raw media billings may have been fairly ... has been to combine traditional ads with customer dialogue. So social media, direct marketing and CRM ...
Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
mergers have taken place in the data and digital space. CRM agency Publicis Dialog merged with direct ... of data,' says Simon McEvoy, head of planning at CRM, direct and digital agency Tangent Snowball. He ...
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
Data specialist Twenty hit by revenue plunge
06 Oct 2011 | by Daniel Farey-Jones
as originally planned". CRM and analytics services accounted for revenues of 758,654, down 35% year on year ...
Sony Ericsson sales down but impact of new products not yet felt
19 Apr 2011 | by Ed Owen
in March . Sony Ericsson also has ambitious CRM plans and hired Acxiom and TMW to develop strategies ...
Direct marketing and sales promotion leagues 2011
30 Mar 2011 | by Kim Benjamin
will enable it to tap into Digitas' digital and CRM expertise. Online growth Similarly, marketers ... CRM. The medium is proving a source of robust data, enabling agencies to offer the consumer something ...
B&Q owner expects a jump in full-year profits
17 Feb 2011 | by Ed Owen
is positioning itself to appeal to a broader consumer crowd with a search for an agency to handle its CRM ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
