Trading places: this week's people moves
04 Nov 2011 | by Sara Kimberley
including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. (Media ...
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Think BR: The language of local social
23 Nov 2011 | by Duncan Ogle-Skan
. Locally, social may be the new CRM Social fits the small, medium or locally managed business model in a way that CRM and loyalty programmes never have. The idea of swapping a relationship with your ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
Think BR: Where does Aegis think it is going?
11 Oct 2011 | by Bob Willott
Earlier this week Aegis Group got in touch to gently challenge an assertion that the group had acquired two Swedish CRM/DM agencies "with no obvious strategic purpose". According to Aegis, the two very small acquisitions were intended to complement its existing operation in Sweden ...
Data specialist Twenty hit by revenue plunge
06 Oct 2011 | by Daniel Farey-Jones
as originally planned". CRM and analytics services accounted for revenues of 758,654, down 35% year on year ...
Aegis acquires direct agencies to boost Scandinavian offering
05 Oct 2011 | by Daniel Farey-Jones
Aegis has continued its acquisition spree by picking up two Swedish direct and CRM agencies to fill
Appointment to view: A look back at Disney trailers
22 Sep 2011 | by Sarah Johnson
It is understood that Disney is looking for ways to help use digital marketing, CRM and SEO activity to enhance the long-term popularity of its films, boosting DVD sales and prolonging the momentum of its box office releases beyond the opening weekend. Take a look at some of its past trailers ...
Think BR: Ethical consumer trends
09 Sep 2011 | by Jane Asscher
explains the increasing number of companies with active CSR and CRM programmes which, in many cases, have ...
The Art of Unlearning
07 Sep 2011 | by Charles Vallance, Founding Partner, VCCP
, to sponsorship, to CRM, to CSR, to PR, to digital, to promotional, to search, to design and back again. We should ... profusion of advice, from media, to atl, to btl, to experiential, to sponsorship, to CRM, to CSR, to PR ... profusion of advice, from media, to atl, to btl, to experiential, to sponsorship, to CRM, to CSR, to PR ...
Trading places: this week's people moves
26 Aug 2011 | by Staff
) Ben Padley , Sony Ericsson 's vice-president, global head of digital marketing and CRM, will join ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
