DM Method: Steps to... Getting more from outbound communications
15 Nov 2007
shows this is as a direct result of the CRM contact programme. Together NHSBT and Teleperformance have ...
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DM Method: Steps to... Managing your prospect relationships
15 Nov 2007
CRM is all well and good, but managing prospects effectively that can make a real difference...-phased CRM/PRM needs effective data management in order to get the most out of the data, which can be done ...
Inc Direct tops Connect Awards
10 Oct 2007 | by Julia Buchanan
Marketing Databasics Best use of an emerging digital channel in a CRM campaign digitaltmw Best use of email in a CRM campaign digitaltmw Best direct mail pack Agency Inc Best digitally printed ...
Campaign - Hyundai
05 Oct 2007
Carlson Marketing has revealed its new CRM programme for Hyundai. The work includes a microsite
Power 50 in Data: New order
05 Sep 2007
that has more than paid off. 19. Charles Ping (3) Head of CRM, Guardian News Media Charles Ping has ...
Technique - Understanding prospect relationship management
05 Sep 2007 | by Simon Lawrence
It is all very well having CRM processes in place but it is managing prospects effectively that can...marketer must understand the value of effective customer relationship management (CRM) in maximising ... ensure they employ a regular variety of CRM methods. However, while many businesses focus considerable time and budgets on the CRM process, many fail to apply the same principles and processes to prospect ...
Case Study - Unilever
30 Jul 2007
was found wanting. The CRM space was changing rapidly and the system wasn t scalable or flexible enough ... digital solution from MassMedia, called Traction, into the existing CRM platform it had developed back ...
Data Clinic: Ask the experts
10 Apr 2007
This month, our panel of data specialists advises on how to optimise a CRM system, gain insight...management (CRM) system that gives us a much-awaited single customer view (SCV) of our worldwide customers. How do we optimise the new system? David Green replies: CRM systems, no matter how powerful they are ... services, you will not only optimise your CRM system but also save time and money by avoiding mailing ...
News Focus: What's new - Launches
10 Apr 2007
VideoComm Technologies (VCT) has launched online, integrated CRM, sales and e-marketing tool Runway. Runway allows remote offices and workers located outside the office to access their CRM database via ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
