Philips turns to email to promote 'sensual massager'
08 Dec 2009 | by Noelle McElhatton
!!!" The emails were targeted at couples who have signed up adult content websites. Sandra Doyle, CRM Manager ...
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ANALYSIS - Airlines realise value of loyalty
08 Dec 2009 | by Alex Brownsell
Atlantic. The company's head of CRM, Jason Willicombe, says other airlines are queuing up to partner ...
CRM and door drops form part of latest 2012 Olympics brief
27 Nov 2009 | by Noelle McElhatton
disciplines, including CRM and door-to-door, to communicate transport changes around the Games....and online advertising, media buying, door-drops and posters, CRM and PR. Door-drops will be distributed ...
Premier Inn seeks shop for CRM task
26 Nov 2009 | by Noelle McElhatton
. In the past, the company has worked with EHS Brann and Heresy, which merged into VCCP. More recently, its CRM ... : "We are looking at a number of avenues for development of our CRM, but we have nothing confirmed ...
Haygarth hires OgilvyOne's Barnett for new head of digital and direct role
25 Nov 2009 | by Noelle McElhatton
was a director at FullSix working on digital, direct and e-crm campaigns for clients including Hertz ...
Iris forms partnership with Asian CRM agency
19 Nov 2009 | by Noelle McElhatton
LONDON - Iris Worldwide has formed a non-equity partnership with Edge Marketing, a CRM and digital...of its Singapore office. Iris said Edge's core specialities - brand strategy, CRM, digital and event ...
FEATURE - Direct Marketing: charting the route to integration
18 Nov 2009 | by David Benady, marketingmagazine.co.uk
- and below-the-line specialists, a trend exacerbated by the fact that many brands have separate CRM ... the specialisation of CRM and direct-response activity.' A further problem, he argues, is that since brand ...
TMW replaces Nissan planning director Fulford with internal promotion
16 Nov 2009 | by Noelle McElhatton
was responsible for the Nissan Europe CRM programme as well as the pan-European launch of the Nissan GT-R. He ...
Publicis Dialog hires four planners for RBS, Zurich, Visa and LG accounts
12 Nov 2009 | by Noelle McElhatton
and LG CRM programmes. At Pelagon he was responsible for design and support of the technical architecture ...
Luxury mobile brand Vertu appoints Black Sun for CRM drive
09 Nov 2009 | by Noelle McElhatton
LONDON - Vertu, the luxury mobile phone brand, has appointed Black Sun in a CRM drive to boost...with Vertu's customers. Sarah Keyes, Vertu's head of global CRM, said that Black Sun had shown "quality ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
