HMV rolls out purehmv loyalty card offer
13 May 2009 | by James Quilter
signed by Martin Scorcese and tickets to the premiere of the new Transformers movie. HMV head of CRM ...
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Agencies - InboxDMG launches sales promotion offer
29 May 2009 | by Staff
'. ESP will use digital campaigns, viral, buzz and e-CRM to distribute promotional offers.
Neutrogena runs online competition for new skincare product
03 Feb 2009 | by James Quilter
The Neutrogena Wave is a battery operated cleansing device which is designed to help open pores and clean skin. J J has launched a website to promote the product in advance of its main launch. The site, which was designed by roster agency Wax, also aims to drive sign up to J J s Neutrogena Young Skin CRM ...
Baileys and Nails Inc team up for festive promo
04 Nov 2008 | by James Quilter
The campaign, created by Intelligent Marketing, runs throughout the remainder of the year and is supported through online and in-store activity. Members of Bailey's CRM programme The Baileys Lounge will also receive emails about the offer and a voucher offering 20 percent off of Nails Inc products ...
Loyalty and Motivation - Mobile payments
09 Apr 2008
s CRM strategy and planning. The problem of course - and no one denies its scale - is that most ... passes. Several companies are using mobile as a CRM tool. Incentivated runs a scheme for British ...
Waitrose abandons coupon scheme
06 Mar 2008 | by James Quilter
first online CRM campaign in order to build awareness of its website. ...
Profile: Teaching the old dog new tricks
04 Oct 2007 | by Gemma O'Reilly
. It s a challenge to keep sales after Christmas. Online we will have a sophisticated CRM strategy post ...
Loyalty & Motivation - Bonding with the punters
01 Sep 2007 | by Stuart Derrick
can be easier, if you have invested in CRM, says Steve Simmonds, business development director ...
Licensing: Charities pin hopes on character recognition
08 Mar 2007 | by Robert Gray
among charities which are forging strong cause-related marketing (CRM) alliances with all manner ...
Profile: A nose for business - Karl Reynolds head of fundraising Comic Relief
08 Mar 2007 | by Gemma O'Reilly
, Sport Relief 04 2003-2004: CRM manager, Red Nose Day 03 2002-2003: Campaign manager, Sport Relief 02 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
