WomenHeart breathes life into comms
08 Oct 2007 | by Marc Longpre
Degree (CRM), In-Box Marketing (online) ...
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Products and Tools this week
08 Oct 2007 | by Tonya Garcia
This Week CHICAGO: Effective January 1, 2008, Joe Bernardo will assume the role of CEO and president of Cision North America . WEST CHICAGO, IL: Aspen Marketing Services has acquired the operating assets of Newgen Results Corp., a provider of integrated, multi-channel CRM solutions for auto ...
Products and Tools this week
21 Sep 2007 | by Tonya Garcia
customer relationship management (CRM)? AC: CRM systems are focused on managing relationships ...
Excellent client service essential to firms' success
30 Aug 2007 | by Tonya Garcia
-service training and a client relationship management (CRM) course. For each account, one exec is charged to oversee the agency-client relationship; the largest accounts merit a dedicated CRM manager, and a global ... - or the firm s - best interest Avoid a one-size-fits-all approach: CRM should be customized, creative ...
Client-tracking techniques moving from CRM to CMR
30 Jul 2007 | by Tonya Garcia
New customer relationship management (CRM) technology is making it possible for PR pros to gain insight into the identity of their most enthusiastic customers. JuicemetrIQs, a Web-based CRM system ... communications that benefit the customer on a superior and personal level, writes Enrico in an e-mail. CRM 2 ...
Upstream finds its '1to1' calling
25 Jan 2007 | by David Ward
relationship management (CRM). What made the 1to1 editor s blog such a good hit, and how did you pitch the editor there? Markle: 1to1 is one of the premier titles aimed at call center and CRM managers ... this posting went a long way toward positioning Upstream Works as an innovator in an important CRM topic ...
Who to watch
08 Jan 2007
nonprofit leaders via classes at UCLA, and teaching them how to create CRM and social marketing programs ...
Unexpected partnerships drive Whirlpool
13 Nov 2006 | by Erica Iacono
of marketing, Whirlpool brand Tom Hassett, director of advertising/POS Joyce Karel, director of CRM Daniel ...
Strong PR performance aids Omnicom results
24 Oct 2006 | by Michael Bush
by the "continuing strong performance of the CRM business and now the resurgence of the PR sector. PR picked up ...
PR a focal point of Omnicom Q2 earnings
25 Jul 2006 | by Michael Bush
PR represented 10.2% of Omnicom's overall revenue for the quarter. Randall Weisenburger, EVP and CFO of Omnicom said, in a teleconference, that growth in marketing services was driven by the "continuing strong performance of the CRM and healthcare businesses" and the improving performance of our PR ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
