Time to build a war room
03 Nov 2011 | by Rishi Saha, Hill & Knowlton
'likes' or YouTube views. Little heed is given to SEO, CRM or website analytics. These are seen ...
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Media: BMW mag app for Olympics
09 Dec 2011
features in a video with former javelin thrower Steve Backley. Nicola Green, CRM comms manager for BMW UK ...
Omnicom PR revenues slump
10 Feb 2009 | by Arun Sudhaman
year of 2008, PR revenue dropped by 0.4 per cent, while advertising and CRM both posted single digit ...
CAMPAIGN: Colourful search for the world’s bluest sky
18 Jul 2007 | by Mary Cowlett
press, while Expedia aligned its advertising and CRM to the campaign. In July 2006, Rio de Janeiro ...
Cause-Related Marketing: Environmental Change
14 Jan 2005
-related marketing (CRM). The answer is to 'shout quietly'. Its report Brand Benefits, published in November 2004 ... , not just meddling. So you have to be careful about how you promote your CRM programmes - shout too loudly ... evidence to suggest that CRM initiatives can improve a consumer's perception of a brand and sell more ...
Brands2Life scoops PR account for PeopleSoft
20 Aug 2004 | by Richard Cann
such as financial services, CRM, manufacturing and supply chain management. ‘The agency will focus on making ...
Software vendor eGain in PR push
18 Jun 2004
Call centre CRM software provider eGain is set to use customer case studies as it takes a more
Media Relations: Software vendor eGain in PR push
18 Jun 2004
Call centre CRM software provider eGain is set to use customer case studies as it takes a more
Top 50 Tech Consultancies 2004: Tech turnaround
28 May 2004
telecoms services. There are also fast-moving areas in storage and networking, and CRM is a big area ...
Opinion: Breakthrough and Nestle both slipped up
14 May 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk, professor of public relations at the London College of Printing
(CRM) offer from Nestle is a shock. The offer, said to be worth £1m and involving endorsement...Breakthrough - which has a successful CRM history in the UK - is understood to have had misgivings ... this type of endorsement may fall short of what's needed. As has been argued elsewhere, CRM is merely ... reflect this expression, no amount of CRM will shore up its reputation. Breakthrough feels it has much ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
