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Skype prepares for UK brand assault with agency hires

campaigns and a global CRM programme for the free video and VOIP (voice over internet protocol) service ...

Mobile firms unite to launch super agency

and advertising, media planning, mobile internet, mobile CRM, applications and content and messaging platforms ...

Get more bang for your buck at Revolution's September conference

, digital marketing CRM manager at IKEA, Matthew Timms, director of eCommerce at Abbey, and David Kelly ...

Smart car owners get own social network

The site aims to enable drivers and fans of the car to interact and share their experiences with the vehicle, after research by Mercedes found smart owners enjoy discussing the brand and are active in social media, Martine Edgell, CRM specialist at Mercedes-Benz said. Created by Martech Social and Digital ...

Walkers launches Sensations site

by Jigsaw's CRM platform. Sensationscrips.co.uk coincides with a TV ad campaign, as well as the launch ...

12 things you need to know about 2009

) identified CRM in general as delivering the best value for money in the eyes of marketers, with lead ...

What is it Planners actually do, anyway?

and print ads, as well as a website and any number of social media pages, plus applications, CRM and events ...

Masterclass: E-commerce

of CRM and integration with physical world systems. Brands need to stop thinking of their websites ...

Masterclass: E-commerce

are gone, thank goodness. Interaction should be considered in terms of CRM and integration with physical ...

Masterclass: The Revolution Masterclass on email marketing

this capability in house after spending the past year implementing and customising a multi-channel CRM engine from ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.