Go beyond the banner - big brand deals make sense
15 Jun 2001 | by RACHEL OLIVER, editor of Revolution
and market the solution in Greater China ChinaLOOP and GameLoft have entered a pact to bring CRM ...
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INTERNATIONAL: Target worthy customers with focused marketing
15 Jun 2001 | by STOVIN HAYTER, editor in chief of Revolution US
like Mitchell's exemplify. It's called CRM, for customer relationship management. CRM is now ... Research, investment in CRM will grow from USdollars 3.7 billion last year to a projected dollars 16.8bn in two years time. As CRM is rolled out across corporate America and globally, it will mark ...
NEWS IN BRIEF: DEALS - ChinaLOOP
30 Apr 2001
ChinaLOOP and GameLoft have entered a pact to bring CRM (customer relationship management) enabled gaming applications to marketers in China. The alliance will allow the companies to grant marketers with a new way to interact with the consumer and retain their interest. ...
It's so easy to drown even when you float
30 Apr 2001 | by RACHEL OLIVER, editor of Revolution
and market the solution in Greater China ChinaLOOP and GameLoft have entered a pact to bring CRM ...
TRAILBLAZER: That's what 'I CAL' customer service - Singapore-based virtual call centre network, iCall says it can answer your customer queries in any country, in any language, 24 hours a day. Sadie Mah asks CEO Terence Seah to explain how
31 Jan 2001 | by SADIE MAH
, and internet access time. 'For every 100 people we talk to, at least 90 per cent say they need CRM services ...
Nestle picks i-mode to run Santa Marta promotion
31 Dec 2000 | by DAVID KILBURN
an important CRM marketing tool, not only for better understanding the market, but also for targeting certain ...
RELATIONSHIP MARKETING: I want to be your friend - Online interaction gives companies the chance to form real, lasting and profitable relationships with their customers. But like any relationship, you have to work at it, says Clarence Henderson
31 Dec 2000 | by CLARENCE HENDERSON
different interpretations. These include customer relationship management (CRM), one-to-one marketing ... or tactics for implementing relationship marketing. 'CRM usually refers to managing a relationship ... and sophisticated - but expensive. A full-blown CRM system spans communications, sales management ...
ACCOUNTS: New accounts last month
31 Oct 2000
Newly merged online ad network AdSociety has appointed Hong Kong interactive agency Lemon to develop its site to showcase its broadband capabilities. The site is being developed as part of AdSociety's CRM programme. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
