Future not in advertising: Saatchis China boss
19 Jun 2009 | by David Tiltman
. Billingsley added that the agency would consider acquisitions in areas such as search or CRM, "where we need ...
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Mead Johnson consolidates $500m global creative with Saatchis
07 Aug 2009 | by Asiya Bakht
Mather currently handles CRM for Mead Johnson in the US; that business is so far not thought ...
Leo Burnett wins Tesco
22 May 2009 | by Asiya Bakht
The decision follows a seven-way pitch that included McCann Erickson, Ogilvy Mather, Euro RSCG, BBDO, and local shops Next Steps and Agent A. Ogilvy Mather was involved in a final round against Leo Burnett Tesco Lotus is planning a campaign involving TV commercials, press, out-of-home media, CRM, PR ...
Y&R fortunes up despite setbacks in the region
24 Jul 2008
the uncertain and volatile industry that they play in, reads the document. Digital and CRM will be a deciding ...
Bhasin ends 20-years of Lowe service, replaces Halmarick at Aegis Media
12 Jun 2008 | by Robin Hicks
are increasingly required to offer, such as CRM, sports marketing and events. He will be a great asset ...
Mudra snares Ogilvy CEO for senior role
11 Jun 2008
and fast track Rapp Collins and Tribal DDB, the CRM and digital arms of the agency. Bose will also ...
Publicis Groupe inks China digital deals
29 May 2008
Publicis Groupe will take a majority in the JV, which will operate as a separate agency to Saatchis and Energy Source. It will mainly look at interactive creative, integration and CRM, said a source. Energy Source counts more than 250 staffers at its Shanghai base. In particular, one of its key ...
ParknShop pushes price
28 May 2008
includes extensive POS, and print ads, along with a CRM component. ...
Saatchis readies Energy Source JV
23 May 2008
While Saatchis China representatives declined to comment, it is thought that Publicis Groupe will take a majority in the JV, which will operate as a separate agency to Saatchis and Energy Source. It will mainly look at interactive creative, integration and CRM, said a source. Publicis Groupe already has ...
Tequila boosts digital team in Australia
20 May 2008
with the appointment of Emily Crooks (pictured) as senior account director and Stephen Dodd as account director and CRM...director, commented that the appointments were reflective of an increasing client demand for CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
