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The agency won the account after a review that began in October last year and was overseen by the Haystack Group. LighterLife, which spent nearly 3 million on advertising last year, previously worked with Cheethambell JWT on its creative account. The brief includes digital and CRM activity for LighterLife ...
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift...sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG Heuer's CRM strategy. Helen McCall, account director at Tangent Snowball, said: "TAG Heuer is a brand ...
tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
disparate, due to duties being split across its CRM agency Crayon, digital agency Dare and former PR agency ...
a CRM brief for Guinness. No mean feat following a Diageo DM roster review, which saw the company ...
. Accounting and tax can come from Outright, CRM from Salesforce.com; today's start-up company can launch ...
director of TUI; Ben Padley , vice-president, global head of digital engagement and CRM at Sony Ericsson ...
period of rapid expansion, with the brand now available in 27 countries. The former CRM director ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
. Huge banks of servers have been installed to deal with the CRM analysis. Even Clive Humby, co ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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