WomenHeart breathes life into comms
08 Oct 2007 | by Marc Longpre
Degree (CRM), In-Box Marketing (online) ...
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Products and Tools this week
08 Oct 2007 | by Tonya Garcia
This Week CHICAGO: Effective January 1, 2008, Joe Bernardo will assume the role of CEO and president of Cision North America . WEST CHICAGO, IL: Aspen Marketing Services has acquired the operating assets of Newgen Results Corp., a provider of integrated, multi-channel CRM solutions for auto ...
Client-tracking techniques moving from CRM to CMR
30 Jul 2007 | by Tonya Garcia
New customer relationship management (CRM) technology is making it possible for PR pros to gain insight into the identity of their most enthusiastic customers. JuicemetrIQs, a Web-based CRM system ... communications that benefit the customer on a superior and personal level, writes Enrico in an e-mail. CRM 2 ...
Who to watch
08 Jan 2007
nonprofit leaders via classes at UCLA, and teaching them how to create CRM and social marketing programs ...
Unexpected partnerships drive Whirlpool
13 Nov 2006 | by Erica Iacono
of marketing, Whirlpool brand Tom Hassett, director of advertising/POS Joyce Karel, director of CRM Daniel ...
'Entourage' taps into social network for series premiere
06 Jun 2006 | by Keith O'Brien
said. MySpace is a “CRM tool. [HBO] can set up bulletins to send to [people] who identify themselves ...
The business, and art, of marketing
22 May 2006 | by Eleanor Trickett
that rather than talking about CRM (customer relationship management) he talks about customer ...
Regional Roundtable: New York
15 May 2006
that our interactive, which is also CRM, direct response, and CBI, has the lion’s share of new business ...
Realigned Ford PR firms to focus on lifestyle
19 Jan 2006 | by Karl Greenberg
handles CRM, database and analytics, and experiential marketing. Copacia said BES' PR team will be led ...
2005 Global Report: Global vision, local action
18 Jul 2005
managed across regions? Do you have client relations managers (CRM) running these pieces of business ... . We do have CRM for our largest clients, although not always they are based with the client. Most clients in Latin America are not large enough as to have a CRM assigned by account. We, however, have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
