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Honda UK chief Martin Moll on boosting lacklustre sales

with, he has kicked off a review of the brand's CRM operation, currently handled by agency Crayon. This is intended to make messages more relevant to customers. 'I think the standard CRM journey in any sector ...

Citroen pushes DS5 model with interactive mailer

to stand out from its competitors." The campaign was developed with CRM agency The Listening Company ...

BMW launches Olympics iPad magazine

Android in the coming months. Nicola Green, CRM communications manager for BMW UK, said: "In addition ...

From DM Bulletin to Data and Direct Bulletin

tribe, building a viewer database and a CRM programme . Ironically, it will perhaps join the ranks ... and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ... , with a rich repository of details on more than 800 million people and its own vision of "Social CRM ...

CMOs fail to cope with real-time brand conversations, says IBM

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

Rolls-Royce retains Partners Andrews Aldridge for DM account

. It will continue to handle the company's CRM, trade events and direct marketing. In May, the agency created a ...

Suzuki kick-starts contest for £10m account

The Japanese company currently works with the Tunbridge Wells-based agency Nexus/H, but has kicked off a review through the consultant Brian Jacobs Associates. Suzuki s brief to pitching agencies is expected to cover the brand s TV advertising, as well as its CRM and dealer marketing. Suzuki spent more ...

Publicis lands entire Renault UK through-the-line account

aspects of Renault's marketing activity, which spans TV, digital and CRM. Among the first work ...

Infiniti car marque launches TV and social media drive

will act as the brand s digital and social CRM agency, while OMD International will be responsible ...

Rolls-Royce seeks agency for DM task

CRM, trade events and direct marketing. The BMW-owned luxury car brand has worked with PAA since ...

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