Marmite aims to spread love with Facebook e-cards
10 Feb 2012 | by Sarah Shearman
shifted away from using social media simply for fan acquisition and was to focus more on social CRM ...
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The age of the interim marketer
01 Jun 2012 | by David Benady
. She claims demand for interims is soaring in the areas of direct marketing, CRM and ecommerce ...
Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...
Whitbread appoints EHS 4D for CRM activity
08 Dec 2011 | by Sara Kimberley
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...
Brand Advocate wins Hendrick's Gin global digital and CRM account
07 Dec 2011 | by Sarah Shearman
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM...social CRM campaign, developing a Hendrick s Curiositorium site to brand drive loyalty among premium ...
Kitcatt Nohr Digitas picks up UK Starbucks CRM business
01 Dec 2011 | by Sara Kimberley
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
.' Harsh reality CRM-driven, quasi-commercial activities avoid many of the harsh realities of hardcore ...
Trading places: this week's people moves
04 Nov 2011 | by Sara Kimberley
including its partnership with iTunes, its gaming and directory offerings, CRM and publishing. (Media ...
CMOs fail to cope with real-time brand conversations, says IBM
11 Oct 2011 | by Matthew Chapman
% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...
Starbucks launches pitch for CRM activity
06 Oct 2011 | by Sara Kimberley
The coffee shop chain has sent RFIs directly to agencies ahead of a pitch as it looks to ramp up its CRM activity. The brief includes work on the Starbucks Card loyalty scheme. It is understood that Starbucks has not previously worked with an agency dedicated to handling its UK CRM account. However ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
