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The age of the interim marketer

. She claims demand for interims is soaring in the areas of direct marketing, CRM and ecommerce ...

Publicis Chemistry founders Charlton and Garton depart

Their departure comes just 16 months after their former agency, Chemistry, was acquired by Publicis Groupe and merged with its CRM specialist, Publicis Dialog, to create the new shop. Charlton and Garton do not have other jobs to go to and are expected to pursue other interests. The new management ...

Lufthansa introduces Berlin routes

, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...

Top 50 Digital Consultancies

, but they are continually developing. 'Social media-led CRM (customer relationship management) is a really interesting ... in one-to-one comms. Increasingly platforms like Twitter and Facebook allow more CRM as they become more ...

TBWA scoops global Four Seasons brief

Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network ...

B&Q calls direct marketing review

B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets

Industry view: Does M&S's new value food range hit the spot?

on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...

The Guardian reviews direct marketing account

acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...

Lida appoints Nathan Gainford as managing partner

-Mobile. Cruickshank said: "We feel Nathan's experience in brand and integrated comms, alongside his solid CRM ...

Elvis and UM scoop Johnston accounts

The agencies won the business after a competitive pitch overseen by Johnston's chief executive, Ashley Highfield. Elvis will handle regional activity that will incorporate outdoor, digital, press, CRM and e-mail channels. UM will be responsible for all media. Johnston, which previously worked ...

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