Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
that historically Carlsberg has done very well in its activation, and something that we have seen it revisit ...
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Wells & Young's marketing director Chris Lewis leaves for consultancy life
24 May 2012 | by Gemma Charles
Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ...
Pick of the Week - Fold7/Carlsberg
17 May 2012
Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg..."It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London...Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation ... in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a...Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner. However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...
First tobacco, now alcohol?
27 Apr 2012 | by Gemma Charles
-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SABMiller have agreed several goals intended to shield ... Britton, marketing and strategy director, Carlsberg UK, says that he will not be distracted ...
Copenhagen
19 Apr 2012 | by Gemma Charles
Carlsberg's flagship brand has made its name through blokey marketing and football tie-ups. Now ... deal for Carlsberg; the company has stated that it wants to make Copenhagen a global beer brand. Khalil Younes, Carlsberg's senior vice-president of group sales, marketing and innovation, claims ...
Carlsberg targets 'beer-haters' with Copenhagen lager
03 Apr 2012 | by Gemma Charles
Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month..... The product, brand and design have been developed by Carlsberg s international innovation department in Copenhagen, in collaboration with the Carlsberg Research Centre. The brewer intends to make the lager a global brand. According to Carlsberg, the design is intended to reflect the Danish capital s urban ...
Why Carlsberg wants to be Europe's number-one football supporter
09 Mar 2012 | by Gemma Charles
Carlsberg's marketing chief, Khalil Younes, has renewed the brand's dedication to the sport...Beer volumes may be flat across much of Europe, but brewer Carlsberg is allocating 70% of its marketing spend for the Carlsberg brand this year to promote its sponsorship of this summer's Euro 2012 ... and Middlesbrough manager Gareth Southgate will do additional ambassadorial work in the UK. Carlsberg has also ...
Carlsberg unveils Euro 2012 app
01 Mar 2012 | by Gemma Charles
Carlsberg has launched a Euro 2012 news and entertainment mobile app, as part of its sponsorship...be exclusive content featuring Carlsberg brand ambassador Peter Schmeichel. The app is part of a raft ... by TV, outdoor, on-pack and point of sale. As Carlsberg is also the official beer of the England team, it has developed a bespoke app on the 'Carlsberg For England' Facebook page, which features UK brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
