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Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

12 Jun 1998 | by IAN DARBY

by main sponsor Green Flag plus eight other companies or brands - Ariel, BP, Canon, Carlsberg, Coca Cola ...

CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop

13 Sep 1996 | by SHIRLEY HANLEY

Carlsberg Tetley claimed it was aiming its new drink, Thickhead, at young adults, but for Shirley...Carlsberg Tetley claimed it was aiming its new drink, Thickhead, at young adults ... their favourite tipples. Tom Wright of Carlsberg-Tetley - keen to be seen as a responsible brewer - went ... mouthful. Carlsberg-Tetley must have expected the barrage of negative opinion, and Tom Wright ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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