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At Fold7, Howard will oversee planning as well as revamp the agency's positioning. He will work across clients such as Carlsberg and Nike. Howard, the former international planning director at Saatchi Saatchi, launched Johnny Fearless just over a year ago with Neil Hughston and Paul Domenet ...
Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ...
Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked ... will be responsible for developing a strategic framework for the Carlsberg brand and for leading the creation ...
Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month..... The product, brand and design have been developed by Carlsberg s international innovation department in Copenhagen, in collaboration with the Carlsberg Research Centre. The brewer intends to make the lager a global brand. According to Carlsberg, the design is intended to reflect the Danish capital s urban ...
The acquisition will see Lucidity Mobile taken under the Fetch Media brand as a result of the Fetch Media taking full control of the company. Fetch Media will inherit Lucidity s clients, which include Cancer Research, Harrods and Carlsberg. The founders of Lucidity, David Fieldhouse and David ...
Carlsberg has signed a deal with The Football Association (FA) that extends the larger brand's long...The deal runs until 2014, improving Carlsberg's sponsorship rights, and comes ahead of the FA's official unveiling tomorrow of rival Budweiser as its new FA Cup sponsor. It is thought that Carlsberg ... rights. Carlsberg's commercial links with football date back to 1992, when it signed up as Liverpool ...
with Carlsberg. The Danish lager brand has a secondary sponsorship deal with the FA Cup. Sources said The FA ...
Carlsberg is holding a review of its global digital advertising arrangements, as the brand aims..., the group media director at Carlsberg, said the brewer is also "in dialogue with other agencies to support us on various initiatives". The move does not affect Carlsberg's relationship with the UK ...
in the UK but was replaced as the official sponsor by Carlsberg-owned Tuborg earlier this month. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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