17 May 2012
Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg..."It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...
16 May 2012
| by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London...Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation ...
in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...
14 May 2012
Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.
11 May 2012
| by Sara Kimberley
Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby...with a pint of Carlsberg.
The creative director on the ad was Ryan Newey, who worked with creatives ...
it is to be an England fan. In 'Fan Academy', Fold7 have delivered a characteristically Carlsberg campaign, which we ...
09 May 2012
| by John Reynolds
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a...Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner.
However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...
03 May 2012
| by Campaign staff
Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult.
Carlsberg kicked ...
will be responsible for developing a strategic framework for the Carlsberg brand and for leading the creation ...
03 Apr 2012
| by Gemma Charles
Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month.....
The product, brand and design have been developed by Carlsberg s international innovation department in Copenhagen, in collaboration with the Carlsberg Research Centre. The brewer intends to make the lager a global brand.
According to Carlsberg, the design is intended to reflect the Danish capital s urban ...
09 Mar 2012
| by Gemma Charles
Carlsberg's marketing chief, Khalil Younes, has renewed the brand's dedication to the sport...Beer volumes may be flat across much of Europe, but brewer Carlsberg is allocating 70% of its marketing spend for the Carlsberg brand this year to promote its sponsorship of this summer's Euro 2012 ...
and Middlesbrough manager Gareth Southgate will do additional ambassadorial work in the UK. Carlsberg has also ...
01 Mar 2012
| by Gemma Charles
Carlsberg has launched a Euro 2012 news and entertainment mobile app, as part of its sponsorship...be exclusive content featuring Carlsberg brand ambassador Peter Schmeichel.
The app is part of a raft ...
by TV, outdoor, on-pack and point of sale.
As Carlsberg is also the official beer of the England team, it has developed a bespoke app on the 'Carlsberg For England' Facebook page, which features UK brand ...
30 Jan 2012
| by Gemma Charles
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ...
thirst-quenching, chilled drink.
Developed as a result of a strategic partnership between Carlsberg UK ...
the ad campaign.
David Scott, director of customer marketing for Carlsberg UK, said: "We're confident ...
