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Campaign Viral Chart: Nike interactive ad nets first place

,772 shares 8. Carlsberg 'fan academy' by Fold 7 6 ...

Howard joins Fold7 as planning chief

At Fold7, Howard will oversee planning as well as revamp the agency's positioning. He will work across clients such as Carlsberg and Nike. Howard, the former international planning director at Saatchi Saatchi, launched Johnny Fearless just over a year ago with Neil Hughston and Paul Domenet ...

Campaign Viral Chart: Musical flashmob plays its way to the top

Activision's 'Call of Duty: Black Ops 2 reveal trailer' and Carlsberg's Euro-inspired 'fan academy'. Carlsberg's 'fan academy', featuring Brian Blessed, Linford Christie and Des Lynam, was shared 10,577 times ... 3. Carlsberg 'fan academy' by Fold7 10,390 shares this week All time: 10,577 shares ...

Pick of the Week - Fold7/Carlsberg

Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg..."It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...

Carlsberg launches star-studded football-focused ad

Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby...with a pint of Carlsberg. The creative director on the ad was Ryan Newey, who worked with creatives ... it is to be an England fan. In 'Fan Academy', Fold7 have delivered a characteristically Carlsberg campaign, which we ...

LBi wins pitch for Carlsberg digital

Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked ... will be responsible for developing a strategic framework for the Carlsberg brand and for leading the creation ...

The Annual 2011: Top 10 turkeys

of Stephen King's 'It'. 10. Carlsberg, Fold7 A guys lands on the moon, sits down and has a beer. It's about as groundbreaking as "the cat sat on the mat". Probably the worst ad for Carlsberg ...

Which ads were most shared in 2011?

,104 858 978,963 shares 12. Carlsberg 'bikers ...

Kevin Dundas, 180 Amsterdam

Name: Kevin Dundas Job: Managing partner, 180 Amsterdam The reason I got into advertising was ... because the Royal Air Force was not recruiting fast jet pilots that year. The campaigns I am most proud of working on are ... Y R/Foster's in the 80s, FCB San Francisco/Levi's in the 90s and Saatchi/Carlsberg ...

The creatives behind the Big winners

years on accounts such as Carlsberg and Visa. They then joined Fallon and worked on clients including ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.