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01 Mar 2002
A good example of a M-Coupon campaign is the Carlsberg promotion at Punch Pubs that centred around England's World Cup qualifier matches. Customers texted into a number that was advertised on banners ... of Carlsberg to be redeemed at a particular time in a local pub. If they were, they received a unique code ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
