24 May 2012
| by Gemma Charles
Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May.
During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ...
16 May 2012
| by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London...Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation ...
in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...
09 May 2012
| by John Reynolds
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a...Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner.
However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...
27 Apr 2012
| by Gemma Charles
-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SABMiller have agreed several goals intended to shield ...
Britton, marketing and strategy director, Carlsberg UK, says that he will not be distracted ...
19 Apr 2012
| by Gemma Charles
Carlsberg's flagship brand has made its name through blokey marketing and football tie-ups. Now ...
deal for Carlsberg; the company has stated that it wants to make Copenhagen a global beer brand.
Khalil Younes, Carlsberg's senior vice-president of group sales, marketing and innovation, claims ...
03 Apr 2012
| by Gemma Charles
Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month.....
The product, brand and design have been developed by Carlsberg s international innovation department in Copenhagen, in collaboration with the Carlsberg Research Centre. The brewer intends to make the lager a global brand.
According to Carlsberg, the design is intended to reflect the Danish capital s urban ...
09 Mar 2012
| by Gemma Charles
Carlsberg's marketing chief, Khalil Younes, has renewed the brand's dedication to the sport...Beer volumes may be flat across much of Europe, but brewer Carlsberg is allocating 70% of its marketing spend for the Carlsberg brand this year to promote its sponsorship of this summer's Euro 2012 ...
and Middlesbrough manager Gareth Southgate will do additional ambassadorial work in the UK. Carlsberg has also ...
01 Mar 2012
| by Gemma Charles
Carlsberg has launched a Euro 2012 news and entertainment mobile app, as part of its sponsorship...be exclusive content featuring Carlsberg brand ambassador Peter Schmeichel.
The app is part of a raft ...
by TV, outdoor, on-pack and point of sale.
As Carlsberg is also the official beer of the England team, it has developed a bespoke app on the 'Carlsberg For England' Facebook page, which features UK brand ...
30 Jan 2012
| by Gemma Charles
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ...
thirst-quenching, chilled drink.
Developed as a result of a strategic partnership between Carlsberg UK ...
the ad campaign.
David Scott, director of customer marketing for Carlsberg UK, said: "We're confident ...
22 Dec 2011
| by Gemma Charles
The revamped idents use the strapline "Tetley's sponsors Real Men's TV". The idents feature characters in a range of situations that bring the brand's personality to life through light-hearted, humorous conversations.
David Scott, customer marketing director for Tetley's brewer, Carlsberg UK ...
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