Mark Ritson on Branding: Two sides of sponsor's coin
10 Feb 2010 | by Mark Ritson
will lose lucrative deals with the likes of Samsung, Umbro and Carlsberg. So allow me to step in. Terry ...
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Avoiding a red card
27 Apr 2010 | by Joe Thomas
-related prizes through promotion partners, including Coke and Carlsberg. Indirect association Tove Okunniwa ...
Carlsberg trials fruit-based alcoholic drink
25 Aug 2009
Carlsberg is trialling a fruit-based alcoholic drinks brand aimed at pub-going women. Eve
The week in marketing
21 Jul 2009
, Carlsberg UK, Tesco and Diageo, and will operate in partnership with the government and Drinkaware. Other ...
Tuborg set for festival push
09 Jun 2009
Tuborg, the Carlsberg-owned beer, is embarking on an experiential drive to support its 'pouring
Carlsberg in Goal.com tie
02 Jun 2009
Carlsberg has secured an editorial tie-up between its branded football video website, Partofthegame...Under the agreement, Goal.com will introduce video content, while Partofthegame.tv will feature sports news and football scores. This week, Carlsberg will post user-generated videos from last week's Champions League final between Barcelona and Manchester United. The fans that have produced the most popular ...
The week in marketing
20 Jan 2009
newspapers. To watch the ad visit www.marketingmagazine.co.uk - Carlsberg duo Carlsberg has brought ...
ITV2 at ten years old
09 Dec 2008 | by Andy Fry
200 advertisers including Mars and Carlsberg-Tetley. Since 2005, ITV2 hits have included catch ...
OFT clears $52bn Anheuser-Busch acquisition by InBev
18 Nov 2008 | by Ed Kemp
attract sales by switching to competing premium lagers such as Kronenbourg 1664, Carlsberg Export ...
Pubs face sobering times
18 Nov 2008 | by Gemma Charles
are contemplating where to go next. The big four - Carlsberg, Coors, InBev and Scottish Newcastle - all have long ... . Carlsberg has started a consultation among its marketing team in response to the decline of the sector ... to post a year-on-year sales decline in organic beer. Later this month, Carlsberg will unveil ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
