Product placement makes Dolce Gusto top brand on screen time
10 Jun 2011 | by Daniel Farey-Jones
me Naked 84 Hollyoaks salon and Two Pints of Lager Carlsberg 84 Vera, Emmerdale ...
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My Media World: James Grant
26 Oct 2011 | by Jeremy King
. I loved working with Carlsberg at ZenithOptimedia, with Audi at MediaCom and then with GroupM at MSN ...
OMD takes top spot on Thinkbox TV Planning Awards shortlist
12 May 2011 | by Staff
The Omnicom-owned agency has been shortlisted twice in the Integrated Category, first for its work on 'Winning the World Cup for Carlsberg' and 'Christmas Invitations to Feel Good' for high-street retailer ... the Nation OMD UK Carlsberg Winning the World Cup for Carlsberg OMD UK Boots ...
Paper Round (28 April) - Which clients are advertising in the national press?
28 Apr 2011 | by Sarah Johnson
. Carlsberg emphasises its masculinity, with the strapline "putting up the new table and shelves this bank holiday, that calls for a Carlsberg" in The Independent, The Times, and the Daily Mirror. ...
Paper Round (21 April) - Which clients are advertising in the national press?
21 Apr 2011 | by Sarah Johnson
readers to "make a difference". Carlsberg asks readers of The Independent "hunting for the perfect pub this Easter?" while suggesting "that calls for a Carlsberg". The ads also appear in The Times ...
Paper Round (2 November) - Which clients are advertising in the national press?
02 Nov 2010 | by Sarah Johnson
to encourage readers to switch to HD this Christmas. While Carlsberg is forced to take out ad space ...
30 under 30: the winners - Part One
26 Jul 2010 | by Harriet Dennys
and Carlsberg and is responsible for 100m of media billings. Connaughton started in TV, but last year s move ...
Carlsberg creates longlist for £150m global media review
01 Oct 2009 | by Arif Durrani
LONDON - Carlsberg Breweries, parent to beer brands Carlsberg, Tetley and Tuborg, has started a...and is defending the business against a number of other local incumbents. A Carlsberg spokesman confirmed ... is being led by Carlsberg senior vice president, sales and marketing Khalil Younes, who joined the company ... to be significantly lower than actual spend. Carlsberg's spend across Europe has fallen in the past five years ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
