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and affiliate marketing, the former Carlsberg marketer has strived to continue the spirit of innovation that has ...
. "For us, as an FMCG drinks brand, viral marketing is about awareness and building the Carlsberg 'probably' proposition," says Chris Lewis, marketing controller for Carlsberg and innovation at Carlsberg UK. Carlsberg, like other FMCG brands such as Pot Noodle and Coca-Cola, was an early adopter of viral marketing ...
, whose clients include Sainsbury's Bank and Carlsberg. "The reason is, there is effectively only one ...
was supported on web sites owned by FA partners Carlsberg and Pepsi. Umbro also poured its entire above ...
, whose clients include HP, BT and Carlsberg.
or event partners JVC, MasterCard, Coca-Cola, Carlsberg, T-Mobile, Hyundai, Canon and McDonald's were ... information sites." Coca-Cola and Carlsberg benefited from digital, using very different approaches ...
or event partners JVC, MasterCard, Coca-Cola, Carlsberg, T-Mobile, Hyundai, Canon and McDonald's were ... information sites." Coca-Cola and Carlsberg benefited from digital, using very different approaches ...
sites from Glenrothes whisky and Carlsberg, plus a mobile marketing drive from Foster's. Online ...
(www.budweiser.co.uk), Carlsberg (www.carlsberg.co.uk) and Guinness (www.guinness.com) do not appear ... Guinness with some understanding of the web audience. Carlsberg's tie-up with community football via its ... .youngs.co.uk 8.52 1.27 5 www.carlsberg.co.uk 5.08 0.00 Rank Web address ...
', that pits viewers live against football experts. Carlsberg-Tetley is targeting 18- to 34-year-old football supporters with a viral quiz that aims to raise awareness of Carlsberg as the official beer of the England ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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