to remove filtersRELATIONSHIP MARKETING: I want to be your friend - Online interaction gives companies the chance to form real, lasting and profitable relationships with their customers. But like any relationship, you have to work at it, says Clarence Henderson
31 Dec 2000 | by CLARENCE HENDERSON
: Carlsberg's Malaysian challenge Global beer brand Carlsberg had an interesting task on its hands when ... building programme for a company like Carlsberg Malaysia. Carlsberg Malaysia has worked with its ... were required to provide demographic data, which Carlsberg then used to personalise emails ...
