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KUALA LUMPUR - Carlsberg has shifted its US$4.5 million media account from Carat to OMD in Malaysia...and the Malaysian account is slated to move on 1 August. A result on Carlsberg Malaysia s creative pitch is still ... of Carlsberg Malaysia, said: OMD has shown a great passion for our business, thorough understanding ... and a results-oriented approach, Carlsberg Malaysia is poised to be the dominant player in the Malaysian ...
KUALA LUMPUR - Carlsberg has shifted its estimated US$4.5 million media account from Carat to OMD...and the Malaysian account is slated to move on 1 August. A result on Carlsberg Malaysia's creative pitch is still pending. Ole Nielsen, GM of Carlsberg Malaysia, explained: "OMD has so far exemplified a great passion ... Group Malaysia, added: "With its strong values and a results-oriented approach, Carlsberg Malaysia ...
KUALA LUMPUR - Carlsberg, Malaysia's best-selling beer, has narrowed the review of its Green Label
recently struck a distribution deal with Carlsberg, has been earmarked for future growth. So too has Korea ...
-on-year in Singapore since Bates began stewarding the brand in 1999, despite increasing competition from Carlsberg ...
KUALA LUMPUR - Carlsberg Malaysia is reviewing creative duties for its flagship Green Label brand...Ole Nielsen, general manager of marketing at Carlsberg Malaysia, denied it was a full-blown pitch ... of the Carlsberg account in Malaysia for the past three years, and its formal contract with Carlsberg lapsed last year. According to Nielsen, Carlsberg will be looking for durability and consistency in its new ...
KUALA LUMPUR - Carlsberg Malaysia is reviewing creative duites for its flagship Green Label brand...A source said that the brand is seeking to refresh its image. Naga DDB has handled the bulk of the Carlsberg account in Malaysia for the last three years, although Euro has been retained for project work. ...
SINGAPORE - Carlsberg has launched an early salvo in the beer wars set to surround the UEFA Euro...the opportunity to go to the finals. Carlsberg will be official presenter of StarHub s broadcast ... is the Carlsberg Man of the Match Challenge, a TV series where contestants are quizzed on their football knowledge ... Communications with media by Carat, will run alongside Carlsberg s on-ground work at the tournament itself ...
, such as Carlsberg, Heineken and Budweiser..... The approach is in a similar vein to Danish brewer Carlsberg s recent initiatives, which sought to target ...
BANGKOK - McCann Worldgroup has appointed former Carlsberg UK marketer Thany Sakornsinthu (pictured...Thany joins from Idea Tak Nor, a local activation agency. His career includes stints at Nestl Thailand and Carlsberg UK, where he began his career as an experiential marketer. Mark Ingrouille president of McCann Worldgroup Thailand and McCann s Southeast Asia area director, said: It s great that we ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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