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The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

the arts and prospective brand partners. This comes in the face of swingeing cuts in government funding ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

-worth private bank. A central team, led by Clark, will aim to ensure the brand is kept in good shape worldwide ...

Will the Govt's comms strategy work?

31 May 2012

Many questions remain unanswered about the Government's COI replacement, John Tylee writes....Perhaps it was having to endure a three-hour presentation on the Government's post ... the Government really knows what it's looking for." Others in the 700-strong audience were more sanguine. Not surprisingly, perhaps, given that the Government's adspend, though slashed back, will still be around 120 ...

GB Paralympic football team to miss out on medal because of lack of sponsor

30 May 2012 | by John Reynolds

There are two Paralympic football tournaments at the London 2012 games the cerebral palsy seven-a-side and the blind five-a-side tournament. The GB Paralympic football teams, unlike other Paralympic sports, do not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ...

Think BR: Inadvertent advertorial?

30 May 2012 | by Helen Bowyer

the Committee of Advertising Practice (CAP) code, which governs the content of UK non-broadcast marketing ...

Tetley reduces Tea Folk role in summer campaign

29 May 2012 | by John Reynolds

The brand, owned by Tata Global Beverages, reintroduced the Tea Folk in 2010 after a 10-year hiatus. They returned with the endline, "That's better. That's Tetley". The characters will feature less prominently in this campaign, with actors taking a more central role. The ads, by agency Dare ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

and positioning has to be set centrally, with local brand managers reduced to implementing strategies set ... centrally at a global or regional level, but now, says Fielding, 'in this fast-changing landscape, you have ...

Bet365 to sponsor French Open on ITV

24 May 2012 | by Maisie McCabe

The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media ... Mauresmo, Mark Petchey, Fabrice Santoro and Sam Smith. Bet365's idents will be made by Drummond Central. It is the second time Drummond Central and Republic of Media have negotiated a sponsorship between bet365 and ITV ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

with the central marketing group, forming an enlarged marketing and operations division, left several roles defunct ... marketing officer for the consumer and online division, Alison Masters, central marketing group director ... for underprivileged children, schools, tech start-ups and the government. Most recently, Snare has been participating ...

Work Debrief - Foster's Brad and Dan get a little help for their good calls

24 May 2012

version of the Good Call Centre to central London to help the media and general public get involved ...

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