Nonprofits turning to new-media model
02 Oct 2007 | by Michael Bush
, and eventually, a centralized area within YouTube. Among those already using the program are the CGI ...
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Positive thinking
22 Oct 2007 | by Tonya Garcia
issue, where the government needs to welcome you in if you want to conduct business there. Maher ...
Green prophets equal green profit
01 Oct 2007 | by Shoba Purushothaman
As more and more consumers take increasing ownership in the green movement, the burden of proof now lies with manufacturers, corporations, and governments to show results. This presents a huge ... , and government that can help advance the cause or help bring an issue to light. In Green 2.0, companies have ...
Give 1 Get 1 launches in US, Canada
26 Sep 2007 | by Alexandra Bruell
and NRTA, is hoping to boost awareness and commitment in the US and from governments of developing nations ...
Companies seeing growing need for accessible Web sites
20 Sep 2007 | by Ted McKenna
Internet director for the White House, notes that government agencies have been leaders in making Web sites ...
PhRMa, others launch emergency communications partnership
22 Aug 2007 | by Marc Longpre
with the government, it is strictly a private sector effort. During Katrina, the system [of getting pharmaceuticals ...
J&J balances its legal and PR objectives
14 Aug 2007 | by Marc Longpre
monetary ones. The amount of money we re talking about here, while central to the Red Cross s mission ...
Transparency to drive eco-policies
06 Aug 2007 | by George Basile
Companies are redirecting marketing messages to include environmental topics at an accelerated pace. Eco-sustainability needs a more central role in a company s business and communications efforts ... . Based on operational rigor and organizational change, they give communications a central role ...
Mazda and SCA team up to launch green competition
31 Jul 2007 | by Randi Schmelzer
The SCA/Mazda Conservation in Action Contest challenges students ages 15-25 to think beyond the normal bounds and envision new concepts in conservation, said Jay Amestoy, MNAO s VP of public and government affairs. The contest, which runs through Dec. 1, calls for students to submit conservation ...
Amplify nets task for USA Field Hockey
26 Jul 2007 | by Marc Longpre
NEW YORK: USA Field Hockey, the national governing body for the sport, has named Amplify Sports
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
