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Public Sector: Childminders like the offer of free milk

01 Jun 2012 | by John Owens

Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: 6,000 Objectives To build brand awareness of the Government's free milk scheme through social media channels including Facebook, Twitter and a dedicated blog ...

Media Bitch's Diary 31 May

31 May 2012 | by Media Bitch

, Comedy Central and Nickelodeon spent Friday (25 May) transforming three London Play adventure playgrounds ...

Chime's newly launched Good Relations Group 'will be top ten PR agency'

31 May 2012 | by Matt Cartmell

between companies and the Government in the way of traditional lobbying. Satterthwaite, who is thought ...

Will the Govt's comms strategy work?

31 May 2012

Many questions remain unanswered about the Government's COI replacement, John Tylee writes....Perhaps it was having to endure a three-hour presentation on the Government's post ... the Government really knows what it's looking for." Others in the 700-strong audience were more sanguine. Not surprisingly, perhaps, given that the Government's adspend, though slashed back, will still be around 120 ...

Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs

30 May 2012 | by Daniel Farey-Jones

and MediaWeek.co.uk. They were presented at central London venue Sketch earlier this afternoon at an event ...

Perowne Charles Communications wins Malaysia Airlines account

30 May 2012 | by Sara Luker

) and has been asked to submit its projected plans for the next five years by the Malaysian government. ...

Lessons from The GREAT Campaign

25 May 2012 | by Luke Blair

, shows real joining up. The campaign has been rolled out across central and local government, across ... And guess what? Not much has changed. In local government and health in particular, the closer ... . Anyway, what this has really done is got different parts of the NHS and local government talking to each ...

Agency concern over post-COI plan

24 May 2012 | by John Tylee

Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...

Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

. The agency launched a 'Tweets for Eats' competition, encouraging offices in central London to tweet 'give me ...

On the Campaign Couch ... with JB

24 May 2012 | by Jeremy Bullmore

A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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