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Think BR: Accessing the Olympic pound

will be concentrated around the Olympic site and central London, with major shopping centres poised to reap ... consumers during their physical shopping journeys is a central one: the last medium encountered before ...

Ryanair celebrates 50% lift and record group profits

announcement to openly knock the UK Government and the airline's competitors. He said: "Despite a rising number of airline failures and record airline losses, many of Europe's governments continue to treat ... . UK APD [air passenger duty] has caused traffic to decline by 6% since 2007, while the UK Government ...

Measuring emotional engagement through biometrics

questions about ads? In fact, as well as being central to understanding whether advertising works, asking ...

Youth and social media

. Younger age groups are still, for the time being, avid fans of Facebook. It is a central part ...

WPP reports 4% rise in revenues to £2.4bn

s revenues came from Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe ...

Ditching flu awareness ads contributed to more deaths, paper claims

A "laissez-faire" Government approach to flu, including the cancellation of a public awareness...of the so-called "swine flu" pandemic that prompted the Labour government to ramp up its 'Catch it. Bin it ... and hence to avoidable influenza-related deaths". Going into detail about how the [Coalition] Government ... -awareness campaign" and the lack of warning that the pandemic virus would be circulating. The coalition government ...

UKOM ditches Nielsen for comScore to handle online measurement

are full subscribers to UKOM, and governing bodies include the Institute of Practitioners in Advertisers ...

Why the world needs a desirable bank

banks to innovate, but they are hampered by a widespread belief in an unwritten set of rules that govern ...

School Reports 2012: MediaCom

Carat) lured away the Scottish Government framework from MediaCom Edinburgh.

School Reports 2012: Mindshare

's renaissance would continue apace - as reflected in its move into chic new offices in the Central Saint Giles ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.