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British American Tobacco seeks digital shop for new luxury range

, is fighting a government consultation into stripping cigarette packets of all branding. Previous digital ...

Will the Govt's comms strategy work?

Many questions remain unanswered about the Government's COI replacement, John Tylee writes....Perhaps it was having to endure a three-hour presentation on the Government's post ... the Government really knows what it's looking for." Others in the 700-strong audience were more sanguine. Not surprisingly, perhaps, given that the Government's adspend, though slashed back, will still be around 120 ...

Pick of the Week - Bartle Bogle Hegarty/Missing People

"The central character, the missing boy who is attempting to make contact with his family, gives a compelling performance and the struggle he goes through to make the call is brilliantly wrought. The shot of his mother receiving news of her son is equally affecting. It's hard not to be drawn in." The work ...

AA argues against alcohol ad ban

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Agency concern over post-COI plan

Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...

Pitch update

will have given them time to try to work out what the new government communications strategy meant for them ...

Work Debrief - Foster's Brad and Dan get a little help for their good calls

version of the Good Call Centre to central London to help the media and general public get involved ...

On the Campaign Couch ... with JB

A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...

Adland must find its maternal instinct

, is clearly taking the strain. Governments have tried, notably under Tony Blair, with initiatives ...

Two decades of tuning in to commercial radio

cent despite government cuts obliterating radio's biggest advertiser, COI. Under Redican's guidance ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.