31 May 2012
| by Anne Cassidy
, is fighting a government consultation into stripping cigarette packets of all branding.
Previous digital ...
31 May 2012
Many questions remain unanswered about the Government's COI replacement, John Tylee writes....Perhaps it was having to endure a three-hour presentation on the Government's post ...
the Government really knows what it's looking for."
Others in the 700-strong audience were more sanguine. Not surprisingly, perhaps, given that the Government's adspend, though slashed back, will still be around 120 ...
31 May 2012
"The central character, the missing boy who is attempting to make contact with his family, gives a compelling performance and the struggle he goes through to make the call is brilliantly wrought. The shot of his mother receiving news of her son is equally affecting. It's hard not to be drawn in." The work ...
24 May 2012
| by Our Parliamentary correspondent
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people.
Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
24 May 2012
| by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach....
At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together.
The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...
24 May 2012
will have given them time to try to work out what the new government communications strategy meant for them ...
24 May 2012
version of the Good Call Centre to central London to help the media and general public get involved ...
24 May 2012
| by Jeremy Bullmore
A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution.
If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...
24 May 2012
, is clearly taking the strain.
Governments have tried, notably under Tony Blair, with initiatives ...
24 May 2012
| by Maisie McCabe
cent despite government cuts obliterating radio's biggest advertiser, COI.
Under Redican's guidance ...