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IDM summit targets ethnicity

lines was an opportunity for marketers and essential for government agencies, but it was also a ...

DataTalk

government intervention by overhauling the way they handle data, says David Arrowsmith....FIRST: Black Monday saw a run on a bank in one of the world s most tightly government regulated ... breach shake-up suggests Government and opposition intend to heap more regulation on UK firms as a way ... experience. THIRD: the Information Commissioner s Office s annual report claims government departments ...

Technique - Maximising your data with a prospect pool

with the Government to reduce the amount of direct mail waste ending up in landfill. Suppression directly reduces ...

Legal Eagle

that the Government, law-enforcement agencies, businesses and consumers have a better understanding of the problem ...

Doordrop preference will be tricky

it s time I stopped whinging about the Government picking on direct marketing. True, junk mail is unpopular ... , in contrast, is the Government going to tax plastic shopping bags, or insist that all light bulbs are long ... through their doors. They re unhappy, the media get excited, and the Government and the industry get ...

DMA plots 'green' standard

government and industry stakeholders, such as the Department for Environment, Food and Rural Affairs ...

Power 50 in Data: New order

announced that the Government intended to bring in custodial sentences for the illegal buying or selling ... of Broadsystem s subscription management offering. Clients include the Government, BP, Vodafone and Procter ... industry source, Roy is a larger-than-life character, whose government contacts make him extremely ...

How to...capitalise on social networking sites

of BeyeNETWORK s marketing activity is based on a central reader database, it is well placed to take advantage ...

Focus on Telemarketing: Making the call

Data analysis, it could be said, governs the whole outbound telemarketing process. It can convert a ...

International DM: The UK abroad

with local laws such as data protection legislation and corporate governance rules such as Sarbanes ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.