HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
-worth private bank. A central team, led by Clark, will aim to ensure the brand is kept in good shape worldwide ...
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
the arts and prospective brand partners. This comes in the face of swingeing cuts in government funding ...
GB Paralympic football team to miss out on medal because of lack of sponsor
30 May 2012 | by John Reynolds
There are two Paralympic football tournaments at the London 2012 games the cerebral palsy seven-a-side and the blind five-a-side tournament. The GB Paralympic football teams, unlike other Paralympic sports, do not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ...
Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
The brand, owned by Tata Global Beverages, reintroduced the Tea Folk in 2010 after a 10-year hiatus. They returned with the endline, "That's better. That's Tetley". The characters will feature less prominently in this campaign, with actors taking a more central role. The ads, by agency Dare ...
Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
and rail services in 2013. The trial supports the Government's vision to deliver the technology required ...
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
smaller central London stores, to push its F&F clothing range....The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
and positioning has to be set centrally, with local brand managers reduced to implementing strategies set ... centrally at a global or regional level, but now, says Fielding, 'in this fast-changing landscape, you have ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
with the central marketing group, forming an enlarged marketing and operations division, left several roles defunct ... marketing officer for the consumer and online division, Alison Masters, central marketing group director ... for underprivileged children, schools, tech start-ups and the government. Most recently, Snare has been participating ...
We'll Call You - E.ON
23 May 2012
Mktg: Hi, I'm planning on moving into a place with friends and I'm looking for the best energy deal, but we don't know exactly where it will be. E.ON: If you want a rough quote, you can go on price-comparison sites such as energyhotline.com, which is the independent one set up by the governing ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, and it is having an effect on badly needed inward investment. Government purse-holders will argue that no one ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
