Comment - will the recession kill off the bogof?
01 Oct 2009 | by Stewart Oxley
of price-cutting and clear labeling, and the government weighing into the debate with suggestions ...
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OFT to investigate price promotions
15 Oct 2009
the OFT could make recommendations to government regulators about amending the rules on retailer ...
Promo Review - Heineken's Champions League text and win promotion
21 Sep 2009 | by Chris Reed
'staying at home' as part of their central marketing message. These brands tend to target singles ...
Promo Review - Doritos iD3 promotion
27 Jul 2009 | by John Baker
to help cover costs - and that is just looking at the surface! Clearly the game is central ... . What remains to be seen is if the campaign is central to the brand advertising that is always ...
FROM THE VAULT: Rogue accreditation scheme uncovered
12 Jun 2009 | by Suzy Bashford
as an inspectorate with a watchdog division called Ofpro, it could sound as if it is backed by a government ...
Andrex targets 'mummy bloggers' with incentives to drive Puppy Points scheme
04 Jun 2009 | by James Quilter
Andrex agency Altogetherdigital has been contacting bloggers to inform them about the scheme and invite them to a launch event in central London, which will include a competition offering prizes and gift vouchers. Puppy Points was launched by Andrex earlier this year. It enables consumers to collect ...
Agencies - InboxDMG launches sales promotion offer
29 May 2009 | by Staff
The agency said it is supported by most major couponing mechanisms, including secure vouchers and mobile couponing. InboxDMG said the eSP's is the ability to track behaviour and response is central to the new offer. Matt Ramsay, Managing Director, InboxDMG said: "Research shows consumer uptake ...
Incentive Clinic - Trade promotions at the coal face
27 May 2009
and can be managed centrally by the retailer. While the mechanism may work, the effectiveness ...
Vouchers & Gift Cards Manual 2009: Top tips for voucher success
29 Apr 2009 | by James Quilter
are the discount arrangements available. For a start, you should establish whether your business has a centrally ...
COI launches promotional merchandise supplier review
16 Apr 2009 | by James Quilter
LONDON - The Central Office of Information (COI) has announced it is reviewing its £3m...merchandising solutions for government departments and the public sector, and we want to work with the best ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
