From patient to consumer
15 Dec 2003 | by Sara Calabro
business for its blockbuster erectile dysfunction (ED) treatment, Viagra. Porter Novelli had been handling ...
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ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers
03 May 2004 | by Alvin Hattal
firms, narrowing the field to two. In a "final assignment," Omnicom's team of Porter Novelli, direct ... and marketing Dianne Dunn PR agency Porter Novelli ...
MEDIA ROUNDUP: Health supplements are mixed bag
08 Dec 2003 | by David Ward
into a handful of catchall categories. "There are so many misconceptions out there," says Porter ...
DC think tank leads coalition in effort to stir up national health debate
31 Mar 2003 | by Douglas Quenqua
on how you construct a national dialogue on healthcare." Hill Knowlton, Porter Novelli, Qorvis ...
OP-ED: Pharmas must rise to global PR challenge AIDS poses
24 Mar 2003 | by Michael Durand
at Porter Novelli. ...
MEDIA ROUNDUP: Pharma coverage responds to treatment changes
24 Mar 2003 | by David Ward
of healthcare media relations at Porter Novelli, says beginning in the 1980s when the AIDS-afflicted community ...
Health-education company brings in Copithorne as CMO
17 Feb 2003 | by ANDREW GORDON
BOSTON: Eight months after stepping down as Porter Novelli's CEO, David Copithorne has joined
ACFN hires Edelman, Dittus for anti-obesity campaign
25 Nov 2002 | by JOHN N. FRANK
. Bill Layden recently left Porter Novelli's Washington office to become the EVP and director of Edelman ...
PROFILE: Sheldon gets down to the boutique business
11 Nov 2002 | by ELEANOR TRICKETT
1998-2000 EVP, New York healthcare practice head, Porter Novelli 2000-2002 EVP, GM, Hill ...
Roche aligns marketing into Omnicom
28 Oct 2002 | by JOHN N. FRANK
INDIANAPOLIS: Roche Diagnostics is shifting PR for its diabetes care unit to Porter Novelli from...Porter Novelli's Chicago office will now oversee PR for Roche's Accu-Chek diabetes testing products. Roche is shifting advertising for the group from Cramer Krasselt, Chicago, to BBDO's Chicago office. Discussions about the shifts date back about 10 months, said Don Dumoulin, VP of marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
