Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
effects on consumer behaviour and on markets." Paul Porter, planning director, Mars\Y R (who has worked ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British Airways BBH Flora Cusine Unilever Foster s Heineken UK Museum of London Coley Porter Bell ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
should be wary of adopting a 'one-size-fits-all' approach to connecting with the New Type A. Crispin ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
paper for Harvard Business Review, Michael E Porter extolled a new model of capitalism based upon ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
Crispin Porter Bogusky 12 18 M ller TBWA\London 11 19= UPS ...
Andrex poised for £3m relaunch of moist wipes brand
06 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
, to be fronted by TV presenter Dawn Porter, has been created by Channel 4 and content development company ... issues. The ads will show Porter travelling throughout the UK and talking to the general public about moist toilet tissue, with the aim of driving 'normalisation' of the Washlets product. Porter ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ...
Adwatch (July 27): Top 20 recall - Persil all washed out?
27 Jul 2011 | by Toby Horry, Managing partner, Dare
/Initiative 29 11= ( ) Burger King Crispin Porter Bogusky/Initiative 29 11 ...
Private View: Ben Walker and Nick Meek
08 Jul 2011
Creative Ben Walker Joint executive creative director, Crispin Porter Bogusky Oh, yeah. Bloody hell. I'm sweating in here. Roasting, boiling, baking, sweltering. It's like a sauna. A furnace. You can fry an egg on my stomach. Oh, who wouldn't lap this up? It's ridiculous ...
BSUR Amsterdam wins £20m SCA task
16 Jun 2011 | by Matt Williams
BSUR won the business after a pitch against Crispin Porter Bogusky Europe, VCCP and WCRS Co. The agency will now oversee the strategy and creation of integrated ad campaigns for SCA's feminine hygiene products, which are sold under the Libresse brand umbrella. Libresse brands include Bodyform in the UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
