A golden opportunity
10 Sep 2007 | by Ted McKenna
Consulting Group Pierson Grant Public Relations Porter Novelli rbb Public Relations Ron Sachs ...
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The most effective use of star power
17 Sep 2007 | by Randi Schmelzer
-director of Porter Novelli Entertainment. Using stars can not only be an effective way to do that, she says, but can ...
Through partnership, Porter Novelli Entertainment launches
01 Nov 2006 | by Randi Schmelzer
seeding, and "red-carpet events," Porter Novelli has formed a strategic alliance with Los Angeles
Bratskeir eyes big-name clients in Malinowski hire
21 Aug 2006 | by Keith O'Brien
," he said. MDC Partners, a marketing network that includes Crispin Porter Bogusky, Cliff Freeman ...
Great moments in consumer PR
14 Aug 2006 | by Eleanor Trickett
the medium. Julie Winskie, partner and MD at Porter Novelli's New York office, was one of many people ...
When a stunt's only a starting point
27 Jul 2006 | by David Ward
Porter, VP for consumer brands in Edelman's Seattle office, adding that Project Seahawk proved especially ... Disney worked on before he died," he explains. Porter says it is important to make sure you have ...
Getting straight to the point
24 Jul 2006 | by Erica Iacono
and testing can be especially crucial when dealing with a long-term campaign. Earlier this year, Porter ...
Connecting with the world of PR
26 Jun 2006 | by Keith O'brien
, but is also changing at a frenetic pace. Karen Ovseyevitz (Martec Porter Novelli, Mexico): The PR ... , Fleishman-Hillard Karen Ovseyevitz Managing director, Martec Porter Novelli, Mexico Ronald Mincheff ...
Regional Roundtable: Los Angeles
03 Apr 2006
Agencia de Orci MS L MPRM Porter Novelli The Rogers Group Rogers Cowan Weber Shandwick Ogilvy PR ...
When research made a difference
02 Feb 2006 | by Craig McGuire
, it challenged Porter Novelli to generate a media analysis using its proprietary Proof tool, which gauges ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
