Pitching holiday gift guides, blog monitoring, and more
16 May 2007 | by Irene Chang
a sea of show news. For instance, says Porter Novelli VP Kerry Walker, you can try organizing a ...
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The fast track to being taken seriously
02 Jul 2007 | by Randi Schmelzer
, and it should be, adds Laura Beck, MD at Porter Novelli in Austin, TX, the firm s designated startup office ...
Pearlfinders launches US operations
11 Apr 2007 | by Hamilton Nolan
. In the UK, clients include Weber Shandwick, Hill Knowlton, and Porter Novelli, according to Colbourne ...
Helping consumers get the message
09 Oct 2006 | by David Ward
concerned than ever of being literate with his customers five years from now," says Barry Reicherter, Porter ...
Bratskeir eyes big-name clients in Malinowski hire
21 Aug 2006 | by Keith O'Brien
," he said. MDC Partners, a marketing network that includes Crispin Porter Bogusky, Cliff Freeman ...
Getting straight to the point
24 Jul 2006 | by Erica Iacono
and testing can be especially crucial when dealing with a long-term campaign. Earlier this year, Porter ...
Survey finds healthcare companies undervalue reputation
20 Apr 2006 | by Beth Herskovits
significant resources to [execute a crisis response]." Alan Hilburg, president and CEO of Porter Novelli ... they lack metrics. FischerHealth is a Porter Novelli company. ...
When research made a difference
02 Feb 2006 | by Craig McGuire
, it challenged Porter Novelli to generate a media analysis using its proprietary Proof tool, which gauges ...
With the right resources, best to keep measurement in-house
16 Jan 2006 | by Erica Iacono
is concerned. Porter Novelli also works with several measurement providers on a similar software solution ...
Research: Instant intelligence
07 Feb 2005 | by Richard Mitchell
and evaluation," says Michael Ramah, director of strategic planning for Porter Novelli. "At one time, market ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
