22 Oct 2007
| by Tonya Garcia
with celebrities that only 7% of the directors in Hollywood are female. Females are always clamoring for good ...
21 Aug 2007
| by Hamilton Nolan
Hearst s launches are for two of its premier female-targeted titles, Marie Claire (m.marieclaire.com) and Harper s Bazaar (m.bazaar.com). Assisting the company in the launch is New York-based Larkin/ Volpatt Communications, which was recently signed as Hearst Digital Media s AOR, according to agency partner Michael ...
08 Aug 2007
| by Alexandra Bruell
drawings of female characters at different stages of their lives. We wanted something to stand out ...
06 Aug 2007
| by Tanya Lewis
innovative that was. They created Chain of Confidence, which celebrates female friendships and their role ...
30 Jul 2007
| by Randi Schmeltzer
games (ARGs). Each has hijacked the imaginations of players both male and female, casual and hardcore ...
06 Jul 2007
| by Tonya Garcia
categories that resonated with the target female consumer: the Bundt s convenience, the ability to create ...
22 Jun 2007
| by Tonya Garcia
high visit rate among women. Female avatars come in their best outfits and are buying the gear ...
18 Jun 2007
| by Michael Bush
men and kids. The retailer is now making a hard play for the female consumer with its launch ...
18 Jun 2007
| by Tanya Lewis
OPEN from American Express is dedicated exclusively to helping small-business owners, and president Susan Sobbott wanted to address the fact that only 3% of women-owned US businesses earn revenues of more than $1 million per year, says Rosa Alfonso, American Express Co. director of corporate affairs...
12 Mar 2007
| by Michael Bush
worlds: efficacy and beauty, male and female. The initiative officially kicked off in January ...
spokesperson and celebrity hair stylist Jason Hayes, and meetings with male and female beauty editors ...
in our messaging. We have a descriptor that appeals to both male and female. The campaign also includes ...