Unilever Sunsilk push to focus on fun
02 Aug 2006 | by Michael Bush
the company's target consumer, the 25-year-old female, "just wants to know the product works ...
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P&G unveils 'My Black is Beautiful' campaign
29 Nov 2007 | by Michael Bush
-networking component to Myblackisbeautiful.com to allow for more female interaction. Among the brands connected ... , but that they spent at least three times as much as the general female population. We want to build more credible ...
Regional Roundtable: Los Angeles
03 Apr 2006
of LACMA is late 40s, female, white, upper-middle class, college- and university-educated. But we have ...
Paul Holmes
10 Oct 2005 | by Paul Holmes
to 500 female students about the right to "fully participate in society," including the right to drive ...
In good company
23 Sep 2005 | by Anita Chabria
programs. At Scripps Health in San Diego, which has been recognized for its female-friendliness, PR manager ...
Interview: Angela Burt-Murray
12 Sep 2005
-American female consumer change in recent years? Burt-Murray: I think that she is definitely in a more ...
Radio: Learning the rules of satellite radio
29 Aug 2005 | by Erica Iacono
groups. While two-thirds of the subscribers are men, Patterson says, the female listenership ...
AstraZeneca gives Hispanics a clearer grasp of migraines
19 Jul 2004 | by Sherri Deatherage Green
secondary audience (70% of migraine sufferers are female). The agency began by reviewing its own ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
