Interview: Anna Holmes
04 Jun 2007
: The thinking seemed to be that Gawker.com itself had such a predominantly female readership ...
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OPEN aids female entrepreneurs
18 Jun 2007 | by Tanya Lewis
OPEN from American Express is dedicated exclusively to helping small-business owners, and president Susan Sobbott wanted to address the fact that only 3% of women-owned US businesses earn revenues of more than $1 million per year, says Rosa Alfonso, American Express Co. director of corporate affairs...
JW Marriott responds to female-only floor concerns
01 Jun 2007 | by Randi Schmelzer
this spring, PR efforts focused on its upscale amenities - including a floor dedicated solely to female...s budding life-sciences industry. The female-only floor was designed to make it something different and special for female business travelers, said Andrea Groom, a consultant with Grand Rapids-based Wondergem ... in outlets from MSNBC to Today , as public debates have raged over the legalities of female ...
Outreach lauds Cagney & Lacey's social impact
25 Apr 2007 | by Randi Schmelzer
Gless). The show featured intelligent, fully dressed female cops, and touched upon controversial ...
AA Web site targets women
11 Apr 2007 | by Tonya Garcia
The company asserted that AA.com/women is the first airline Web site targeting the female demographic, and that Nora Linville, director of women s sales and marketing, occupies the first such position in the industry. The airline cites research that shows the buying power of women has reached $6.1 trillion, one ...
P&G turns heads with latest rebranding push
12 Mar 2007 | by Michael Bush
worlds: efficacy and beauty, male and female. The initiative officially kicked off in January ... spokesperson and celebrity hair stylist Jason Hayes, and meetings with male and female beauty editors ... in our messaging. We have a descriptor that appeals to both male and female. The campaign also includes ...
Gaming goes for the burn
16 Feb 2007 | by Celeste Altus
with the heavily female-skewed audience, Bender says. Mental challenges Nothing in the past 25 years has gotten ...
Women under the influence
12 Feb 2007 | by Erica Iacono
Female audiences are particular about where they get their information from, so, along...strategy. While the company knew a lot of information about its target customer - female, age 25 to 54 ...
Personalities drive extreme sports action
05 Feb 2007 | by David Ward
to be equal male and female, he says. Unlike the NFL or NBA, for example, action sports also have a lot ...
NHLBI initiative has the best interests of women at heart
01 Feb 2007 | by Irene Chang
that heart disease is the number one killer of females.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
