TMW parent Creston plc sees pre-tax profit slump by two-thirds
30 Nov 2009 | by Staff, campaignlive.co.uk
companies include ad agency DLKW and Nelson Bostock Communications ...
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Philips turns to email to promote 'sensual massager'
08 Dec 2009 | by Noelle McElhatton
Normal 0 0 1 89 512 4 1 628 11.773 0 0 0 WDMP has created an email campaign that communicates different messages to men and women. Taking the form of a letter to Father Christmas, the female-oriented email copy asks Santa for "trembles, quivers, ooohs, mmmms and a ...
THE CEO Q&A - Carlson's UK chief Jonathan Harman on the agency's acquisition by Groupe Aeroplan
05 Nov 2009 | by Noelle McElhatton
also appointed Piggy as our ECD from DLKW. Both of them have been outstanding for us. Q: How has ...
CREATIVE STRATEGY - Can Radox meet the challenge of an integrated campaign aimed at women?
05 Nov 2009 | by Simon S Kershaw
is single-mindedly targeted at the female buyer. As you saunter between sections, the pages appear like a ...
Rapp extends hold on Viagra digital and CRM account from Europe to US
14 Oct 2009 | by Noelle McElhatton
already holds the digital and CRM Viagra account in the UK and Europe. Pfizer recently awarded its US ... McGarryBowen and Rapp all of the agency needs for Viagra are going to be met." Over $120m was spent by Pfizer on marketing Viagra in 2008, according to TNS Media Intelligence. The US is the world's largest ...
MEDIA WATCH - As a General Election looms, digital marketing by political parties remains free of regulation
23 Sep 2009 | by Noelle McElhatton
female in my mid 60's and I am looking for a room mate. Times are tight and I need some extra money. I am ...
New John Lewis magazine: 'It allows us to have conversations with customers that we can't have online'
03 Sep 2009 | by Noelle McElhatton
among females aged 35-45, stressing that it would "give us the ability to have customer conversations...as targeting 35-45 females, Edition will hope to appeal to older audiences who share similar attitudes ...
Dragon's Den entrepreneur Deborah Meaden to speak at Call Centre Expo
21 Aug 2009 | by Noelle McElhatton
LONDON - Deborah Meaden, the sole female entrepreneur on the hit BBC show Dragon's Den, is to speak
Creston, parent of TMW and DLKW, hit by client budget cuts
17 Aug 2009 | by Noelle McElhatton
LONDON - Creston plc, owner of integrated agency TMW and ad agency DLKW, reported a 6% decline
Creatives won't like it but DRTV has a new champion in Cash4Gold's CEO Jeff Aronson
31 Jul 2009 | by Noelle McElhatton
is skewed to college educated females, who are very busy and don t have the time to be running around ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
