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South Asian Zee TV targets US in new effort

24 Mar 2009 | by Aarti Shah

typical audience: females over the age of 25. The biggest opportunity is the sector is growing ...

Interactive One selects DKC for brand awareness campaign

12 Aug 2008 | by Frank Washkuch

Web sites target black Americans, but HelloBeautiful.com has content created specifically for female ...

Omnicom Group opens all-women consultancy

17 Jul 2008 | by Nicole Zerillo

for clients seeking to create and build on relationships with female consumers, stakeholders, and employees....Led by Omnicom EVP, Janet Riccio, G23 is supported by Omnicom senior female communications ... 'll be able to bring a perspective to our clients that has heretofore not been brought to them." The all-female ... around the world, by Pacific Ethnography and Harris Interactive, entitled "The 8 Female Tribes that Power ...

Digital Rodeo hires PR team to increase mainstream media presence

15 Jul 2008 | by Kimberly Maul

, mostly female and close to major US cities. But, the company sees possibilities to expand internationally ...

Supergirl Jam touts athletes in its outreach

09 Jul 2008 | by Kimberly Maul

annual all-female action sports competition and music festival, Supergirl Jam. The event takes place...-day event, all-female action sports. We increased the presence for the Supergirl program in the action ...

Hearst enhances its Web reach with new network

23 Apr 2008 | by Frank Washkuch

Hearst to target female readers ages 13 to 25 at their online destinations and refer them to the titles ...

Food Network selects Dowd for chef contest

10 Apr 2008 | by Frank Washkuch

to attract more men in the 25- to 54-year-old age bracket, in order to balance the show s female ...

McAfee promotes 30-day spam diet

02 Apr 2008 | by Aarti Shah

. The company worked with Red Consultancy on the initiative. What happens if you try to buy the Viagra ...

MEDIA ANALYSIS: Women's sites change the conversation

12 Mar 2008 | by Keith O'Brien

female demographics, according to Suzanne Haber, Marina Maher Communication s MD of media connections ...

Political parties rushing to ready '08 conclaves

03 Mar 2008 | by Ted McKenna

With the Democratic party slated to nominate either the first female or the first black candidate, Denver s convention, to be held August 25 to 28, is expected to draw intense national and international ... or the first female to be president of the Unites States. That s history in the making, and that is something ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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