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COI boss: digital is crucial but we can't boost spend

as much on digital marketing than it did in 2006, but the former DLKW chief executive told Revolution he ...

Russell Grant launches iphone app: typical Aquarian

, has produced a paid-for app in conjunction with Yuza Mobile that is targeted at female iPhone users. Grant claims this audience is currently under served and is hoping that female iPhone owners will part ... and graphics. He added: "It was apparent that female iPhone users were not being given quality apps in terms ...

Social media doesn't make us want to buy shoes, claim women

A study from Q Interactive shows that even though 75 per cent of female consumers are more active on social networks than they were a year ago, just 25 per cent claim the sites influence them when ... of respondents using it regularly, followed by MySpace, which is visited by 16 per cent of female consumers ...

Facebook fans start to click

of wall post clicks while the balance is in favour of females, who make up 56 per cent of clicks, Vitrue ...

Hello from earth: website aims to make contact with aliens

shop for some here on Earth if you like?' Kirsty Do your females have high standards? I'm not much ...

Yahoo! branches out social news website Buzz

. At the time, the website also boasted a lopsided female user population, about 51% - compared to Digg's 39% female users. Yahoo Buzz will be launched with a new version of Yahoo Mail, in conjunction ...

Silver surfers force out younger Facebook users

inequality begins to emerge, as females outnumber their male counterparts at a rate of 55/45. Interestingly ...

Consumers willing to pay ISPs for pirated content

would pay as much as 48 per month, compared to 22 at present. Females less so at 39 per month ...

Social media can reverse the gender imbalance in the digital sector

return on equity was 35.1 per cent higher in companies with the highest proportion of female senior managers. Add a female board director, and you might add 10 per cent to capital return, according ... by companies run by females, which represents just 15 per cent of Britain's businesses compared to 30 per cent ...

Battle of the brands: John Lewis vs Marks & Spencer

but M S struggles to reach the over-55s. Excellent gender match (54% female) between core demographic ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.