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Batchelors targets women with 'female Pot Noodle'

01 May 2012 | by John Reynolds

believes Deli Box s point of difference is that it will be marketed to a female demographic. He said ...

Speedo calls in Iris PR to refocus as lifestyle brand

01 May 2012 | by Sara Luker

of lifestyle products, which include a female shape range named Sculpture, a learn-to-swim range for children ...

Lil-lets brings in Shine Communications for products drive

30 Apr 2012 | by John Owens

Lil-Lets, the female sanitary protection brand, has hired Shine Communications to support delivery

British Gas revamps Planet Home strategy as Spall is dropped

30 Apr 2012 | by Matthew Chapman

The campaign, created by CHI Partners, introduces a new 3D animated style and now has a female narrator, TV actress Angela Griffin, as the brand seeks to make itself less masculine. Chris ... of a female narrator, because most of its engineers were men, meaning British Gas has a very masculine ...

Ian Monk: Cowell gambles on candid approach

26 Apr 2012 | by Ian Monk

The downside is that the torrential evidence of heterosexuality is likely to rule out much future privacy. Too much kissing, too much telling and too many women. And, as many female commentators are sternly pointing out, not enough commitment. The PR dilemma of how to handle the book, as with all ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe

Chain's '£5 off £40' offer ignores its fundamental strategic problems

City of London Gateway site goes live

23 Apr 2012 | by Nick Batten

Outdoor Plus said the City of London Gateway will give advertisers access to 649,000 vehicle impacts and 75,00 pedestrian impacts per fortnight. The structure has an ABC1 audience of 59%, split almost 50/50 between males and females and similar to the audience of Outdoor Plus's Spire on Western ...

Burger King reappoints Open for direct marketing

19 Apr 2012 | by Sara Kimberley

Burger King has retained Open, DLKW Lowe's specialist direct and in-store agency, to handle its

BBC Academy partners with Sound Women to launch mentor scheme

19 Apr 2012 | by Emma Powell

Academy, said: "The BBC Academy believes that one of the best ways of developing female talent is through ...

The myth of the ageless society

19 Apr 2012 | by David Benady

. 'There is a recognition that you live from birth to 85. We call it the "Viagra zeitgeist". There is a ...

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